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HIV/Aids Charity Launch Flower Service
The HIV/Aids charity (RED) have launched a new online flower service in advance of Valentines day that will help provide drugs for people living with Aids in Africa.
The project will donate all profits from their ethically sourced flowers imported to projects aimed at tackling HIV/Aids. Last week saw the launch of the website www.flowered.com by Cat Deeley
FLOWE(RED) told Pinknews.co.uk, “(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa.”
“Since its creation in 2002, the Global Fund has become the dominant financer of programmes to fight AIDS, tuberculosis and malaria, with approved funding of US $15.6 billion (£10 billion) for programs in 140 countries…At the end of July 2009, programmes supported by the Global Fund have averted more than 4 million deaths by providing AIDS treatment for 2.3 million people.”
Last month a study in the medical journal The Lancet warned that HIV rates among gay men in some parts of Africa are ten times higher than their straight counterparts. The UN agency UNAIDS estimates that two-thirds of the 33 million people worldwide who have HIV live in sub-Saharan Africa.
Companies whose products take on the (PRODUCT)RED mark contribute to the Global Fund to help finance AIDS programmes in Africa.
Current partners are: American Express, Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Nike, Dell, Windows and Starbucks.
