Complaints Against Transphobic Ad Upheld
The Advertising Standards Authority for Ireland (ASAI) has upheld complaints against Irish mobile phone company Meteor for an advertisement that promoted transgender stereotypes and encouraged a cheap laugh at the expense of trans people.
The ASAI reviewed the complaints and the response of the advertiser and found that "the advertisement must not appear again in the same format."
In October, Transgender Equality Network of Ireland encouraged people to speak out against the ad with a Twitter campaign. The trend #MeteorShame was tweeted over 1300 times and trended for a few hours in Ireland. The campaign featured comments from trans people on how they felt about trans representation in the media.
"This ruling is a victory for the transgender community," said TENI Director Broden Giambrone. "We are thrilled that the ASAI has upheld the complaints. We hope this sends a clear message to advertisers that trans people must be treated with the same dignity and respect that all communities should be afforded. "